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Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF)
Esports has seen a massive surge of interest and participation over the last year and this trend doesn’t appear to have any signs of slowing down right now either. That could present an ideal time to take things seriously even during these early stages of the new industry.
Quietly, the writing may already be on the wall, but Main Street hasn’t fully grasped the opportunity (yet). This means a time-sensitive bull case to capitalize on the first stages of growth in this new arena.
Revenues from competitive gaming are set to be just shy of US$1.1 billion by the end of this year, according to market researcher Newzoo.*
Meanwhile, awareness of Esports continues to rise. There has been a flood of new interest in the industry since 2015. Just slightly more than 800,000 people had heard about it at that time. These numbers soon changed, right now, Newzoo finds that nearly 2 billion people are well aware of the industry itself with over 660 million making up the active live streaming audience.
Does it surprise you that BIG INVESTORS are already clamoring for a share of this industry? While the likes of Activision and Electronic Arts are scrambling for market share, pure-play esports companies have already staked a claim in this emerging sector.
Alpha Esports Tech Inc. (CSE:ALPA)(OTC:APETF) Is Trying to Position Itself To Disrupt the Billion Dollar Esports Industry
The 2021 debut of Alpha Esports Tech Inc. (CSE:ALPA)(OTC:APETF) implemented a multi-pronged approach that includes esports, mobile gaming, and ecommerce. Its portfolio is built on the backbone of revolutionary products like its GamerzArena, setting the stage for a new type of competitive experience.
(CSE:ALPA) (OTC:APETF) Presents A Turn-Key Solution For Gaming
GamerzArena could unlock huge value from Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF). According to the company it boasts over 100,000 active users and a rapidly evolving ecosystem.
According to the company It has already partnered & worked with HUGE names in sports, entertainment, and education including:
The New Jersey Devils, The Vancouver Whitecaps, Barstool Sports, ESPN Radio, Devil Child, Oxygen Esports, Notre Dame, Syracuse University, Penn State, University of British Columbia, University of Rochester, Western Michigan University, and others!
Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) is also the Official Online Gaming Portal of Nets Gaming Crew, the NBA 2K League affiliate of the Brooklyn Nets providing Alpha the opportunity to directly connect with NetsGC’s network of fans and the NBA 2K League community. NetsGC and Alpha will team up to host two esports tournaments on the GamerzArena platform – one for high schoolers and one for college students, just for starters.
Virtually every college, university and professional sports team has its own gaming division. The problem right now is that most don’t understand how to unlock the potential of the industry. This is where Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) adds another layer of growth to its model.
GamerzArena & Alpha Esports’ Competitive Advantage
The company’s platform is based on building an active community of dedicated gamers. Not only can they play and watch games alongside their peers. They can compete in tournaments to earn prizes through daily tournaments.
Where the real opportunity comes to light is the way Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) is monetizing its user base. The GamerzArena+ product is a subscription-based service that only costs $12.99. Members gain access to higher-paying tournaments along with the ability to access unique and special events.
GamersArena+ stores gameplay and statistical data on each of the participating gamers, allowing users the ability to monitor and improve their skills. There’s also a clear path for some to become professional gamers! Just like professional contact sports, GamersArena+ allows access for scouts from a number of universities and professional Esports teams to find raw talent from the company’s pool of premium gamers.
This is not just a company that’s hosting tournaments…unlike the vast majority of early esports companies in the stock market today, Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) is fostering a community and building a unique ecosystem that appeals to everyone from novice gamer to professional esports superstar.
With a current claimed active user base of over 100,000 gamers, Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) already appears to have a wide berth of talent to develop and bring into the next phase of professional gaming.
Furthermore, GamerzArena and GamerzArena+ platforms are building user and viewer growth through brand new initiatives. Alpha has launched a Gaming as a Service (GaaS) software to increase its foothold in the industry. The company has seen strong growth through its GaaS service launching several new platforms, www.circuit.gg in partnership with Irony Inc. in India and www.compete.gamerzarena.com in partnership with Devil’s Child Management. Not only do both initiatives increase Alpha’s global footprint, but they also allow for the potential for large increases in userbase, according to management.
“There are many organizations across the world that want to capitalize on the growing esports industry but simply do not have the resources or capabilities at this time…Through GaaS, we are able to target new user bases for GamerzArena by partnering with large organizations, and we also offer incentives to these organizations through revenue splits for user acquisition and sponsorships.”
Matthew Schmidt, Interim CEO
GamerzArcade Brings New Opportunities For Casual Gaming
In addition to the fast-paced, highly competitive GamerzArena platform, Alpha has also launched GamerzArcade giving users with an Alpha Account the opportunity to compete in daily, weekly, and monthly mobile gaming contests for prizes. This more casual gaming platform runs in parallel with GamerzArena.
Through GamerzArcade, the Company will launch with contests across well-known casual games such as solitare, chess, checkers, and soduku, and will seek to expand its game offerings by partnering with third-party mobile game developers.
The company has already inked its first partnership deal with Market JS to supply games and content for the platform. As part of this partnership, the Company will have access to MarketJS’s full library of existing games, which includes arcade games, sports games, board games, and strategy games such as axe master, casual chess, dart master, flick basketball, as well as new releases each month.
Case Study: Barstool Sports
Devlin D’Zmura, Social Media Manager & Content Producer at Barstool said that GamerzArena “exceeded our expectations across the board. The level of personal and interactive content it provides us for our community is invaluable!”
GamerzArena hosted an exclusive Fortnite event for Barstool that helped them boost their Twitch following by 15%. Considering that Barstool Sports on Twitch has over 100,000. Followers, this was no small level of growth.
Over 9,000 entries and 6,500 reentries were recorded along with 2,700 unique users. One of the bigger value propositions offered was that the event itself created nearly 270 days’ worth of streaming content. That led to over 6 hours per week spent by each user engaging with the brand!
Massive User Base Ushering In The Next Generation Of Esports Competitions
The company’s relationship with the Vancouver Whitecaps FC has now given exposure to Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF)’s offerings and GamerzArena to 40,000 members of the Whitecaps youth development league. Aside from their eligibility to become GamerzArena+ members (at $12.99/ month per member), the partnership also presents Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) with sponsorship revenue, additional user acquisition, and future collaboration.
This will also establish a larger base for the company’s skill-based challenge events. Think “Esports” meets “Vegas”. We’re not only talking about competitive gamers but also the ability to wager on the outcomes of these challenge events. The larger the number of streaming competitions, the more opportunities for gamblers to wager.
Building Partnerships With Premier Esports Teams
In 2021, Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) signed an Esports and marketing partnership with Centric Gaming, an Esports team, and roster with a combined over 150,000 followers on social media. Centric Gaming will both use and promote the Company’s online gaming platform, GamerzArena for a number of different activations and contests.
Centric Gaming (founded by NBA player Dion Waiters) and its Pro Esports players, which includes Kubx, Snagged, Rasko, marketing Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF)‘s subscription service GamerzArena+. The two will also host a variety of Esports tournaments on GamerzArena, beginning with Fortnite tournaments, which will be also promoted on the Centric Gaming social channels.
Adding more boost to GamerzArena and its growth initiative, Alpha has an Esports partnership in place with Mack Sporting Goods. Mack is a retail sporting goods company based out of Texas. This deal sees Alpha helping Mack expand its traditional market into Esports through hosting activations on GamerzArena, including the MSG Madden League. In return, MSG will use its existing customer base and, specifically, its customer relationship management system to extract data and drive sign-ups for GamerzArena.
“We anticipate this partnership making our Madden, F1, 2K, and wild Rift events more accessible with a higher level of competition and organization. We want the MSG Madden League to be known for big prize pools, creating Pros, and low cost of participation. We receive all of the above with our partnership with Alpha.”
Alex Mack of Mack Sporting Goods
Cash out Gaming
During the third quarter of 2021, Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) solidified a deal with Cash out Gaming, a competitive esports league and social engagement platform that connects gamers with accessible esports opportunities in a casual atmosphere.
GamerzArena will become the exclusive platform for all of Cash out Gaming’s online esports events, where the Company will host and operate a variety of gaming tournaments under the Cash Out Gaming brand. Cash out Gaming will also leverage its existing relationships in esports to promote the Company’s subscription service, GamerzArena+. The two will co-market joint events and tournaments across both organizations users and playerbases.
Esports Entertainment Group
Aside from establishing industry relationships with private companies, Alpha is also expanding publicly. Esports Entertainment Group’s newly rebranded subsidiary EEG Labs (NASDAQ: GMBL)will help develop a new computer vision tech system that allows GamerzArena to conduct automated scoring for popular games such as Call of Duty and Fortnite.
The new computer vision tech simplifies match scoring and allows GamerzArena to detect many common types of fraudulent activity, such as falsifying game outcomes. An additional benefit of this new technology involves tournament results being available instantly on the leaderboards on GamerzArena.
The automated tech will allow users to have an added sense of trust for the results of tournaments and contests due to the consistency of the computer vision tech around scoring. EEG Labs will also deploy its computer vision tech to extract data from additional sources and contests to optimize content plans for the company.
Global Expansion
These partnerships are geared toward expanding the global footprint of Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF). This now includes South America with the signing of a partnership with Mais Esports, the largest esports media company in Brazil.
According to the company Mais is the #1 Brazilian Esports portal for gamers, and provides news about League of Legends, CS:GO, Fortnite, PUBG, Overwatch, R6, and other major Esports titles and tournaments.
In total, Mais averages 4 million page views per month on its website, and has a combined social media following of over 400,000, providing Alpha with access to a new, scaled audience. Now, GamerzArena, will become the exclusive platform for all of Mais’s online esports events in Brazil, where Alpha will host and operate various tournaments for Mais and their followers on a weekly basis.
Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) has also begun establishing a foothold in the emerging esports industry in India. Oblivion Esports & Alpha will build a competitive ecosystem centered around Oblivion’s platform & further expand the GamerzArena audience. Oblivion’s primary activities are centered around leading gaming IP such as PUBG, Call of Duty, Valorant, Freefire, and more.
Under their umbrella, Oblivion also owns and operates event management brands such as Challengers Esports. Challenger aims to provide the best platform for pros as well as the casual gamer, allowing them to perform and contribute to the ultimate growth of the Indian Gaming Community. To date, Challenger has hosted numerous successful events including a PUBG mobile event that aggregated over 8 million views over the course of a 7-day event.
The footprint in India has continued growing. The company signed a deal with Intel India to host two major tournaments, Intel Gamer Days Valorant Pro Team Invitational and Intel Gamer Days Valorant Streamer Invitational.
Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) also signed a partnership with Apna Hockey, the world’s first South Asian hockey network. GamerzArena will become the exclusive platform for all of Apna Hockey’s online esports events, where the Company will host and operate a variety of gaming tournaments under the Apna Hockey Brand.
Apna Hockey will leverage its existing relationships in esports to promote the Company’s subscription service, GamerzArena+. The Company will promote Apna Hockey and offer unique prizes for Apna Hockey players including hockey gear, gift cards and more. The Company and Apna Hockey will co-market joint events and tournaments across both organizations users and playerbases. Both parties to host and operate multiple esports contests in NHL 22 under the Apna Hockey brand
Data Already Paints A Multi-Million Dollar Picture
Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF)’s data already estimates that 10-20% of GamerzArena freemium users will place head to head bets with an average bet size of $2-$10 per math per month. At the company’s 10% service fee, that could boil down to revenue of over $5 million just for this one vertical.* That’s assuming a $6 wager per month from just 15% of the company’s 500,000 user goal by the 4th quarter of 2021! The important part is that esports betting is set to grow exponentially and in the very near-term.
According to Market Insight Reports, the global esports betting market size is expected to gain market growth in the forecast period of 2020 to 2025, with a CAGR of 13.1%. From a revenue perspective, it’s expected to reach $13.05 billion by 2025! While this may seem like a larger than life opportunity, industry comparables already support the potential for rapid growth in esports companies.
Also keep in mind that this isn’t just about the desktop either. The company’s acquisition of Paradise City Gaming puts them in a position to capitalize on the growing body of casual and pro gamers on mobile platforms as well.
Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) aims to leverage Paradise City Gaming and its library of mobile games to grow its user-base through hosting skill-based contests, head-to-head betting and charging entry fees for tournaments. There are also key relationships with influential people including Jamie Foxx, which also opens the door to secure IP gaming rights to his films including Groove.
Closing In On The Competition
Just to give you an example, Skillz, a mobile game platform has shown the potential that mobile has in the esports world. The company saw its player growth increase from 9 million users to 18 million users in 2 years from 2016 to 2018. Now, its user-base is pushing 30 million+! Furthermore, first quarter revenue hit $84 Million in 2021, Up 92% Year-over-Year. It also raised guidance to over $370 million in revenue for the year.
With a growing pool of gamers searching for ways to not only monetize their gaming but also learn to become pro players, Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) is building more than just another platform. Its mobile opportunity paired with its skill development platform could define the next generation in the esports industry.
The Alpha
With the creation of Alpha League, Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) aims to establish itself as the go-to for gamer development. Its focus on talent building, scouting, and partnerships with leading sports & esports names could set it apart from its competition.
Being able to create a “triple A” division for esports could establish a clear opportunity that not many other companies have stumbled upon yet and its relationships with the likes of groups like the Vancouver Whitecaps may give it a running head-start. Integration of technology to not only identify talent but engage with prospects directly clearly establishes a more influential role in the Esports industry. Furthermore, being able to take an amateur and bring them into the professional arena presents a vertically integrated model for brand building and long-time fan loyalty.
What’s more, as DeFi has come to the forefront of tech and monetization, Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) has begun establishing its own footing to embed itself into this segment. Its Bitcoin pegged Alpha Coin has been created to allow users to enter contests and tournaments while also giving winners the ability to redeem their Alpha Token winnings for local currency or purchases in the GamerzArena store.
Leadership Stands Out Above The Competition
No matter how well-oiled a company’s business model may be, leadership can define the true potential for growth. In this case, Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) has established a solid foundation built on the back of successful industry names including:
Matthew Schmidt
CEO/ Board of Directors
- Technology and film entrepreneur.
- Executive Producer on 9 films including Groove Tails, Dreamland, The Opening Act, Worth, Ride, and more.
- Cumulative budgets of over $60 million USD.
- Co-founded Paradise City Films & Advisor to Victory Square Technologies, Immersive Tech, and V2 Games.
Jonathan Anastas
Chairman/ Board of Directors
- Group Chief Marketing Officer, ONE Championship & ONE Esports.
- Former Global Head of Digital Marketing at Activision.
- He helped Call of Duty achieve $10 billion USD in franchise sales globally.
- Former Vice President & Global Head of Marketing for legendary video game brand Atari.
Brian Wilneff
COO
- Esports & technology entrepreneur.
- Founder of GamerzArena.
- Played a key role in developing relationships with major colleges such as Notre Dame.
- Key partnerships with Barstool Sports & ESPN Radio.
In addition, Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) has amassed an advisory board with experienced names from leading companies including Red Bull, Oxygen Esports, Segev LLP, Reel One Entertainment, The Golden State Warriors, Imprint Entertainment, Mount Sinai, and even JW Marriott to name a few.
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7 Things To Know With Alpha Esports Tech Inc. (CSE:ALPA)
- The growth potential for esports is expected to reach hundreds of millions of active viewers equating to billions in potential revenue within the next few years.
- Big names are already investing in the early opportunity of esports including Shaquille O’Neal, Robert Kraft, Mark Cuban & Tony Robbins.
- Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) presents more than just an event-based business model offering the ability to foster professional advancement of emerging talent and monetize each step of growth.
- Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) is establishing multiple revenue streams including subscription through a freemium model, wagering commissions, partnerships, sponsorships & DeFi tokenization.
- Corporate leadership has deep roots in some of the biggest brands looking to get into esports where Alpha Esports Tech Inc. (CSE:ALPA)(OTC:APETF) has already built relationships with notable names including Barstool Sports, countless universities, professional sports teams & more!
- Since Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) has just gone public in 2021, those looking at the company right now are seeing it at its earliest stages of growth.
- New industry partnerships continue strengthening Alpha Esports Tech Inc. (CSE:ALPA) (OTC:APETF) foothold in the esports industry.
Endnotes:
-NewZoo Data: https://newzoo.com/insights/trend-reports/newzoos-global-esports-live-streaming-market-report-2021-free-version
-$5.4 M Revenue per year: Alpha Esports May 2021 Investor Deck
-Market Insight Reports Esports Betting Market Size: https://www.marketwatch.com/press-release/latest-study-explores-the-esports-betting-market-share-trends-growth-and-forecast-2025-2021-03-01
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